5 April 2007
Ellex Enters Chinese Ophthalmic Laser Market
Adelaide, Australia, 4 April 2007 — Ellex Medical Lasers Limited (ASX:ELX), a global leader in the design and manufacture of ophthalmic laser and ultrasound systems, announced today that it has appointed GT Medical, a division of Guotong Holdings Company Limited, as its exclusive distributor in China. Ellex also announced that they have secured key regulatory approvals for 5 of its 7 core laser products and are pursuing approval of the remaining 2, which are expected to be secured later this calendar year. In addition, Ellex will commence the approvals process for the Innovative Imaging ultrasound device this year.
Mr. Peter Falzon, CEO, stated that Ellex selected GT Medical based on their financial and human resource infrastructure that will support Ellex’s long term strategy in China. “We see a significant opportunity in China and believe we have selected a partner that will position Ellex as a leader in this rapidly expanding market” said Mr Falzon.
GT Medical will launch the Ellex product range at the upcoming 7th International Congress of Ophthalmology & Optometry, Shanghai, China in April which is the largest ophthalmic trade show in China. Professor John Marshall, chairman of the Ellex Medical Advisory Board and Professor of Ophthalmology at St Thomas’s Hospital in London will address the congress as a keynote speaker to introduce SLT photoregeneration therapy for glaucoma using Ellex’s Tango and Solo SLT laser systems. A number of other marketing events and symposia are also planned in the upcoming months to support the launch of Ellex products in China.
Ellex Medical Lasers Limited (ASX:ELX) designs, manufactures and markets a complete line of lasers and diagnostic ultrasound systems used by ophthalmologists to diagnose and treat eye diseases. With more than 12,000 systems delivered to the market, Ellex has evolved since 1985 from a manufacturing company of primarily OEM products, to direct marketing of its own branded products through subsidiaries in the United States, Japan and Australia, and a network of distribution partners in more than 100 countries. In December 2006 Ellex acquired Innovative Imaging, a leading provider of diagnostic ultrasound devices for ophthalmology, initiating the expansion of its product line beyond lasers. Ellex maintains a strong emphasis on intellectual property and research into new and better treatments to manage and treat the leading causes of blindness.